Hi, and welcome to AMatterofCents.com. My name is Sarah, and I write about money. One of the biggest challenges today is understanding financial matters. Schools do not teach personal finance, and our parents (who, for the most part, knew enough to get by) did not educate us on money or how best to handle things. So join me in reading and understanding money in today’s world! I will make it simple to understand and answer questions as well!

About Me

I attended Indiana University and graduated with a degree in Finance and a specialization in Accounting. Wouldn’t you think that means I’m great with money!? Really, accounting has to do with buckets not money, and finance is taught for corporate, not personal use. I’ve worked as an accountant and as an analyst. The difference between the two: in accounting you think inside the predetermined box a company has set up, and analytics challenges you to think outside of the box and come up with new ways to look at the same information.

I currently own and operate a Wine and Canvas franchise in Sioux Falls. We opened in 2013, and when we opened our brick and mortar location, we became #4th/5th out of all the franchises in the nation for 2014 & 2015. We attempted to open a second franchise, but with a complicated pregnancy we were not able to drive the business 600 miles away. We are recovering from a flop in the business world and are looking for 2018 and beyond to be better years!

I started finance consulting last year and find that it gives me a different perspective on how to handle different situations when it comes to businesses and personal finances. Helping clients achieve their financial goals has been challenging and rewarding. I’ve always provided financial advice, but now I’m finally getting paid for it!

My husband owns and operates a security business that his grandfather started in 1950. Having two entrepreneurs in the house makes for a lot of crazy hours, and every meal consists of a lot of business talk. We get to bounce a lot of ideas off of each other, which gives us each a great opportunity to improve our business strategies.

We have a toddler, Michael. Life keeps us pretty busy!

Click here to see samples of my work.